50 years of Apple
Apple was born 50 years ago this coming Wednesday (1 April), and it's no mere hyperbole to say that the tech world would be a very different place without it.
Sure, we would have reached the same end point without the Cupertino company; computers would still have been made, smartphones would have existed, someone else would have popularized wireless earbuds. After all, Apple is rarely, if ever, first to the party.
But would we have had a laptop as beautifully crafted as the MacBook Air? A desktop as distinctive as the iMac G3? Would we have had the highs of the iPhone 4 and iPad Pro, or a game-changing device like the iPod? We'll never know for sure — but either way, it's a legacy worth celebrating.
Latest about Apple50

Apple turns 50 — we’re live tracking the celebration, surprises, and more
By Jacob Krol last updated
Join us live as Apple hits the 50-year mark, with updates, reactions, and what it means for the future.

'Our values haven't changed' — Tim Cook on dealing with Trump
By Lance Ulanoff published
In his most revealing interview yet, Apple CEO Tim Cook opens up about working with Trump's White House, and how that squares with Apple's values.

12 irresistibly boxy and beige retro Apple accessories
By Ruth Hamilton published
Including an iPod-inspired AirPods Pro case cover that's making me misty-eyed for my old pocket-based music player.

7 mythical Apple products that never saw the light of day
By Craig Grannell published
Sometimes, that long-rumored Apple product stays a rumor and never graces the real world. Here are our favorite near-mythical gadgets from the company's 50-year history.

How Apple accidentally destroyed the record business
By Carrie Marshall published
Three Apple products changed the way we listen to music — and caused some unintended consequences too.

'You’re holding it wrong': 11 iconic phrases that define Apple's last 50 years
By Verity Burns published
From carefully crafted marketing lines to terms the company would probably rather forget, these phrases capture the impact, influence and missteps of Apple over the last 50 years.

From Ping to 'MobileMess': 11 things Apple got horribly wrong in the last 50 years
By Lloyd Coombes published
From rock band downloads to unreliable keyboards, here are the biggest Apple misfires in the last fifty years.

I saw Steve Jobs give his last WWDC presentation — here's why it still matters
By Lance Ulanoff published
It's been 15 years since Steve Jobs died, and as Apple turns 50, we reflect on the iconic CEO's last great presentation.
Sign up for breaking news, reviews, opinion, top tech deals, and more.

